Monday, October 27, 2014

Turn up the BASS If you Wanna Get More Done

It has been said that music is a powerful motivator, and research has once again proved this theory. Researcher Dennis Hsu did a recent study at the Kellogg School of Business at Northwestern University, and the results demonstrated that by listening to powerful music, we become more motivated and confident both in work and social situations. The study took a group of undergraduate students and had them listen to a pre-selected group of music clips that included a multitude of styles including pop, heavy Metal, Reggae and Hip Hop. The students rated each music clip for how powerful and determined it made them feel. The study then used each students own top 3 "powerful" music choices for the next phase of the study. What the study found was that the students top 3 powerful music choices helped them see the bigger picture when completing a task. When working in a group, their "power music" enabled them to speak up and contribute sooner to what the group was trying to accomplish. The "power music" had the effect of making each student more sure of themselves, more sure of their own skills and opinions and more in control of the outcome of future events.

The study also revealed that its often the energy of the bass in the music that helps make a song feel more powerful to the listener. So it appears that singer-songwriter Meghan Trainor really knew what she was talking about when she sings

"Its all about that bass, 'bout the bass, no treble
all about that bass, 'bout that bass no treble"
.

If you've been living on another star system and haven't yet heard this catchy little ditty from Ms. Trainor here is your chance with a video clip that's been watched by almost 200 million people to date:

Here's a link to the full article where I first read about the "power music" study KDVR - Turn up the Bass Music to Make You Feel More Powerful

We all know that many world-class athletes pump themselves up prior to their performance by listening to their own power music. One of my favorites has always been "Eye of the Tiger" by Survivor. I'll leave you with the video clip that that power nugget and will be back to you in a few days with another fun & informative post.

Music, Love & Laughter,

Vincent James @ LoveSongs.com

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